News; Ugg short Boots sale

As winter eases off from the southern hemisphere and creeps north, last year's rush on comfortable, warm ugg short sale is set to happen all over again. Analysts have tried to figure out why, but anybody who owns a pair of ugg boots just smiles and winks.

As noted by expert internet analysts Heather Hopkins and Bill Tancer from Hitwise, last year's northern hemisphere Christmas period searches for "ugg short boots" on the major search engines were up more than six-fold. So, as these analysts ask, what gives?

As noted by Hitwise and others, bailey button uggs have certainly become more popular in seasonal winter periods. Combine a particularly cold northern winter with a Christmas shopping frenzy and you have a sure-fire runaway ugg boots season.